About Cordon Real Estate
Full service real estate brokerage
Experienced, agressive representation
Broad range of property type experience
Creative and focused marketing
John Souerbry – Broker/Owner
What We Do
Cordon Real Estate was founded by broker John Souerbry to provide a unique and customer-focused approach that delivers the benefits shown above: full service, professional, experienced, creative, and good value. We have hands-on experience with property types we sell – single family homes, condos, townhomes, apartments, and land. Same with transaction types – standard, trustee, probate, and other estate sales.
How We Got Started And The Problems We Solve
After many years in high tech, managing computer hardware and software development projects, John decided to enter the real estate industry and received his California broker license in 2004. He started as a mortgage broker inside a large, nationally-known franchise real estate office in San Diego, where he learned the financial side of home buying, selling, and refinancing. By 2007, he saw the home finance disaster building that would change the mortgage landscape in 2008. He began partnering with successful sales agents and took notes on their good habits and strategies. As his focus shifted from mortgage to property sales, he observed three significant problems present in competing brokerages.
1. Budget brokerages offered cheap posting of homes for sale on the Internet, but services needed to prepare the home for sale, negotiate a purchase contract, and close escrow were limited or not included at all in the buget brokerage’s scope of services. Home sellers were often on their own to conduct the sale. In the early 2000’s there were many budget brokerages advertising services, though most eventually went out of business when consumers discovered how little support they got for their money.
2. Full service brokerages offered a wide range of services, but fees could be high. The real estate sales market was dominated by a handful of national brands who franchised their names to local and regional offices in return for annual fees, sometimes a fee from each sale, and often required local offices to comply with certain operating requirements. It was common for a national franchising company to own several competing brands.
3. Brokerages often provided cookie cutter marketing programs that agents were encouraged to adopt regardless of differences in client situations and property types.
After moving to the San Francisco Bay Area, originally to Palo Alto and then later western Fairfield, John launched Cordon Real Estate in 2016 to serve the North Bay/Wine Country region. The focus then, and today, is to provide clients with a full range of services customized to their needs with competitive fees.
John Souerbry, Broker/Owner
California Real Estate Broker 01370983
US Army veteran, served in Berlin Brigade (Germany) before the wall came down. Also served in the California National Guard (Captain).
Volunteer, Solano County Sheriff’s Office Search & Rescue Team (2018-2023).
B.S. Business Administration; MBA, Global Management.